Through AI data analysis, brands can gain critical insights into customer behaviour. For CX strategists, sales and customer service professionals and even product creators, the most effective way to understand consumers and meet their needs is to take a deep dive into a goldmine of customer data. Insights-oriented AI data analysis stands out as a digital solution that has the potential to paint a vivid picture of a company’s customers, along with what they think about a brand, its products, its services and its image in their eyes. Businesses need to adopt digital solutions to keep customers satisfied and continue growing their businesses.” With the unprecedented rise of online shopping during the Covid-19 pandemic, the related increase in this natural conversational data is every brands’ dream.Īs business-to-customer interaction gets increasingly conversational, the value of customer engagement through conversation will only go up, predicts Subrah Iyar, CEO and cofounder of Moxtra and former CEO, chairman and cofounder of WebEx in a recent Forbes article on 2021 CX trends : “Regardless of a shift back towards pre-pandemic life, the convenience and flexibility of a digital customer experience is here to stay.

Every conversation that a customer has with a company, from casual in-store queries to online chats, is packed with information about what that customer wants, how they think, how they feel about the brand, and more-all in their own unfiltered words.

Moxtra metrics